Yoho banks Rs 23 Cr to chase 2,500 MBOs and AI-led EBO rollout

D2C sneaker brand Yoho raised Rs 15 Cr equity and Rs 8 Cr debt, led by Gulf Islamic Investments and Rajeev Misra with Paytm's Vijay Shekhar Sharma joining. Capital fuels an offline pivot via 2,500 multi-brand outlets and AI-enabled EBOs, targeting India's $6B sneaker market by FY32.

— Source publishedTue, 26 May, 2026, 12:58 IST·First seen Tue, 26 May, 2026, 12:59 IST·Source Entrackr · Newsletter

What happened

D2C footwear brand Yoho raised Rs 15 crore equity plus Rs 8 crore debt, led by Gulf Islamic Investments and Rajeev Misra, with Vijay Shekhar Sharma

Key facts

  • Rs 15 crore equity
  • Rs 8 crore debt
  • Rs 20 crore Series A 2022
  • Rs 27 crore pre-Series B 2024
  • 3 million pairs sold
  • $6 billion sneaker market by FY32
  • 2,500 MBO target

Why this matters

Yoho's offline pivot and marquee cap table make it a credible consolidation candidate in the fragmented $6B India sneaker market—worth tracking for partnership, distribution, or tuck-in M&A optionality by FY27.

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