YouTube expands India Shopping affiliates with Amazon, Meesho, AJIO, Tata CLiQ and Snapdeal
YouTube is widening its India creator-shopping ecosystem with new marketplace partners, adding to existing retailer integrations. The platform says creator enrolment in YouTube Shopping rose 200% year on year and expects festive-season affiliate campaigns from brands including Nykaa.
What happened
YouTube expanded its India Shopping affiliate programme through partnerships with Amazon, Meesho, AJIO, Tata CLiQ and Snapdeal, adding to existing retailer
Key facts
- Creator payouts in India rose 160% from Q1 CY25 to Q1 CY26, versus 100% globally
- 450 million logged-in Indian users searched for shopping-related content
- Shopping-related watch time in India grew 55% year-on-year
- India has over 20,000 YouTube channels with more than 1 million subscribers
- Around 200,000 creators and channels started earning for the first time in the past 12 months
Why this matters
Treat YouTube Shopping as a festive-season acquisition channel, pairing creator affiliates with marketplace-ready assortments, trackable offers and conversion-focused inventory plans.
What to watch
- Festive-season GMV, order volume and conversion-rate disclosures tied to YouTube Shopping.
- Affiliate commission changes, creator bonus programs and exclusive marketplace partnerships.
- Growth in enrolled Indian creators and the share actively tagging products.
- Evidence of Shorts-driven product clicks and repeat purchases versus long-form video conversion.
- Brand budget shifts from Instagram, influencer agencies and marketplace-native affiliate programs.