Yubi launches Pye, a multi-lender retail-credit platform for Indian borrowers
Pye uses a single KYC and application flow to match borrowers with regulated lenders. Yubi plans distribution through online storefronts, bill-payment platforms and other digital consumer services.
What happened
Yubi launched Pye, an India multi-lender retail-credit platform that matches borrowers with regulated lenders through one KYC and application flow. The company
Key facts
- Retail loan growth projected at 17–18% in FY2026
- India household debt-to-GDP ratio: 45.5% as of September 2025
- Pye connects borrowers to roughly 80% of India's top lending institutions
- Yubi enabled over ₹3.2 lakh crore in credit across 3.5 crore transactions
- Yubi enabled ₹80,000 crore in debt collections
Why this matters
Digital commerce, payments and consumer-service platforms may view Pye as a partnership target to offer regulated multi-lender credit without building their own lending stack.