Zee taps Bradford License India to monetise IPs across apparel, toys, FMCG
Zee Entertainment has appointed Bradford License India as licensing agent to extend franchises like Bandbudh & Budbak, Dance India Dance and Parineeta into merchandise categories spanning apparel, toys, stationery, FMCG, gaming and lifestyle products, opening a new consumer-products revenue line in India.
What happened
Zee Entertainment Enterprises · Zee Entertainment partners with Bradford License India to build licensing programmes around its content IPs (Bandbudh & Budbak,
Why this matters
Bradford's appointment signals Zee is actively monetising its IP catalog, which both validates franchise-led M&A theses and creates a reference template for rival broadcasters and studios to pursue similar agent partnerships.