Zepto Denies Operational Link to Parimatch, Says Fully Cooperating With ED Probe
Quick commerce major Zepto distanced itself from offshore betting platform Parimatch, stating a disputed March 2025 ad was placed via a third-party media agency with no direct contracting, payment, or user-acquisition arrangement. Company says it has fully cooperated with the Enforcement Directorate.
What happened
Zepto denied operational involvement with offshore betting platform Parimatch, saying it cooperated with ED probe. The disputed March 2025 ad was placed via a
Why this matters
Diligence frameworks must now extend two layers deep into media-buying intermediaries, with reps and warranties covering inadvertent placements via programmatic and agency-of-record channels.