On this page
Zepto raises free-delivery threshold to ₹199, with ₹299 peak-demand minimum
Zepto has raised its free-delivery threshold to Rs 199 and up to Rs 299 at peak demand, matching Blinkit and Instamart. The move targets better margins and higher basket sizes as Zepto delays its IPO and seeks a $105 million pre-IPO round.
Get the 07:30 IST India retail brief
One email each morning: the day’s top moves in Indian retail, why each matters and what to watch. Free. Stop any time.
Reported figures
From the report. Source details below
| Free-delivery threshold raised to Rs 199 from | Rs 149 |
|---|---|
| Previous Rs 99 free-delivery threshold launched in November | 2025 |
| Blinkit handling fee increased to Rs 11 from | Rs 5 |
| Proposed valuation: | $4-4.2 billion |
| Domestic mutual-fund valuation indication: | $2.5-3 billion |
| Cash as of March 31: | Rs 5,681 crore |
Also in the report
- Rs 30 delivery fee below applicable threshold
- Zepto paused IPO at end-July
Other figures
- No debt as of March 31
The source
Published
First seen