Zepto's same-day slotted delivery pilot in select Delhi and Bengaluru areas resurfaces from December
Zepto tested a feature that let users choose a later same-day delivery window in select locations, with cancellation allowed up to 30 minutes before the slot, in a pilot first reported in early December. The pilot expands its offer beyond instant delivery and adds scheduling flexibility for planned purchases.
What happened
Zepto is piloting same-day slotted delivery in select Delhi and Bengaluru locations, letting users choose a later delivery window and cancel up to 30 minutes
Key facts
- BigBasket offers one-hour slots up to six days in advance
- Zepto allows cancellation up to 30 minutes before the selected slot
- Swiggy Food on Train is available at 122 railway stations
Why this matters
Zepto’s shift toward scheduled fulfilment makes it a more direct competitor to grocery, marketplace, and logistics players, increasing the strategic value of partnerships or capabilities in demand forecasting, routing, and slot management.
What to watch
- Pilot expansion beyond select Delhi and Bengaluru areas, especially into Mumbai, Hyderabad, Pune, and NCR clusters.
- Evidence of higher average order value, item count, and share of bulky or planned-purchase categories for slotted orders.
- Slot pricing or incentives that indicate Zepto is actively steering demand from instant delivery to scheduled fulfillment.
- Changes in promised delivery windows, cancellation rules, minimum order values, or capacity caps.
- Responses from Blinkit and Swiggy Instamart, including matching same-day slots, scheduled-basket promotions, or membership perks.
- Signs that Zepto separates fulfillment capacity for scheduled orders or adds larger-basket assortment and warehouse capabilities.
- Expand the pilot to additional high-density micro-markets after validating on-time delivery, cancellation, and picker-capacity metrics.
- Offer lower delivery fees, free-delivery thresholds, or targeted coupons for scheduled slots to shift demand away from peak instant-delivery periods.
- Merchandise planned-basket categories such as staples, bulk beverages, baby care, pet care, and weekly household replenishment within the slot flow.
- Use scheduled demand forecasts to pre-position inventory, labor, and delivery capacity by neighborhood and time window.
- Introduce recurring scheduled orders, basket reminders, and subscription-linked slot benefits if repeat use is strong.
Also reported by
- Business Standard (via Wayback) — Same time