Zerodha to add direct mutual fund investing to Kite, ending redirects to Coin

Zerodha plans to let users buy direct mutual funds within its Kite equity-trading app, consolidating investing journeys previously split with Coin. The move gives its more than 65 lakh active Kite investors access to mutual funds in the same interface; no launch date has been announced.

— Source published Thu, 20 Aug, 2026, 09:11 IST · First seen Thu, 20 Aug, 2026, 09:54 IST · Source NDTV Profit

What happened

Zerodha plans to enable direct mutual fund purchases on its Kite trading app, removing redirects to Coin. The integration combines equity trading and mutual

Key facts

  • Kite: more than 1 crore downloads
  • Kite: over 65 lakh active investors
  • Coin: more than 50 lakh downloads
  • Zerodha: more than 3 million mutual fund investors
  • Zerodha: 5.6 million SIP accounts

Why this matters

Zerodha’s move raises the strategic value of unified wealth platforms and may intensify pressure on brokers and fintechs with fragmented investing journeys.

What to watch

  • Confirmed launch date, beta rollout scope and whether all Coin fund features migrate into Kite.
  • Changes in Kite mutual-fund SIP creation, AUM flows, monthly active investors and repeat investment frequency.
  • Whether Coin remains a standalone app, becomes a servicing layer, or is gradually deprecated.
  • Availability of native mandate management, switch/redemption workflows, capital-gains reports and family/nominee features.
  • New advisory, goal-planning, lending-against-securities or wealth-product integrations that monetize the consolidated investor relationship.
  • Competitor announcements linking brokerage, mutual funds, fixed income and margin/cash-management products in one app.
  • Launch mutual-fund discovery, SIP setup and portfolio tracking natively in Kite, likely beginning with a phased rollout.
  • Unify Kite and Coin holdings, watchlists, mandates, notifications and tax/reporting views under a common investor profile.
  • Use equity-market volatility, IPO participation and idle cash balances as prompts for SIPs, liquid funds and debt-fund allocation.
  • Add goal-based nudges, basket recommendations and educational content while maintaining direct-plan positioning.
  • Rivals such as Groww, Upstox, Angel One and Paytm Money may respond with tighter trading-plus-investing bundles and lower-friction SIP experiences.