Zoho commits Rs 70 Cr to ONDC, integrates Vikra seller stack for MSMEs

Chennai-based Zoho is backing ONDC's sovereign commerce push with a Rs 70 crore investment, plugging its Vikra seller app and finance suite into the network for MSMEs. Parallel signal: celebrity-led D2C continues with Kriti Sanon (Hyphen, The Tribe), Bhumi Pednekar (Maya) and Rashmika Mandanna (Dear Diary).

— FiledThu, 14 May, 2026, 07:30 IST·First seen Thu, 14 May, 2026, 22:46 IST·Source YourStory · Capital

What happened

Zoho invests Rs 70 Cr in ONDC to back sovereign digital commerce, integrating its Vikra seller app and finance suite for MSMEs. Celebrities Kriti Sanon (Hyphen,

Key facts

  • Rs 70 crore
  • Rs 25 crore
  • $1 million
  • $125 million

Why this matters

Zoho's ONDC tie-up creates a partnership template for SaaS players seeking distribution into India's MSME long tail, and opens M&A whitespace around seller-enablement tooling adjacent to Vikra.