Zomato launches PackSwitch to help restaurants adopt sustainable packaging

What to watch

• Number and share of Zomato restaurant partners enrolling and repeatedly purchasing through PackSwitch.
• Whether Zomato offers supplier subsidies, reduced commissions, ad credits or ranking benefits for participating restaurants.
• Changes in restaurant packaging fees, average order values and conversion rates after sustainable packaging rollout.
• Consumer-facing sustainable-packaging labels, filters or campaign messaging inside the Zomato app.
• Supplier partnerships, inventory coverage beyond major metros and price gaps versus plastic alternatives.
• Packaging-related complaint rates, including leakage, sogginess, temperature loss and delivery damage.
• Municipal or national restrictions on single-use plastics and verification requirements for compostable packaging.
• Competitive sustainable-packaging initiatives from Swiggy and major quick-commerce platforms.
• Create a vetted packaging marketplace with negotiated bulk pricing, standardized SKUs and restaurant-level ordering.
• Tie PackSwitch participation to in-app badges, search filters, campaign placement or co-funded consumer promotions.
• Publish packaging performance standards for spill resistance, food temperature retention, recyclability and compostability.
• Partner with waste-management, recycling and composting operators so disposal claims are locally credible.
• Use order-volume data to target high-packaging-intensity restaurant categories such as biryani, beverages, desserts and cloud kitchens.
• Measure and disclose adoption, plastic displaced, unit-cost changes and customer satisfaction to establish programme credibility.