Zomato lifts platform fee 19% to Rs 14.9, second hike in six months as Swiggy mirrors move
Zomato has raised its per-order platform fee to Rs 14.9 from Rs 12.5, a Rs 2 hike applied to all users regardless of order value or membership tier. It is the second increase in six months and underscores how the flat fee has emerged as a core monetisation lever for both Zomato and Swiggy, which has tracked similar hikes.
What happened
Zomato has hiked its platform fee by 19% to Rs 14.9 per order from Rs 12.5, the second increase in six months. The fee, levied on all orders regardless of value
Key facts
- Rs 14.9
- Rs 12.5
- 19 percent
- Rs 2
Why this matters
The cadence of two hikes in six months suggests the category is nearing a pricing ceiling, making this the window to bundle loyalty or subscription assets that lock in users before fee fatigue triggers churn.