Zomato parent's rebrand as Eternal resurfaces: new logo from February move
Zomato renamed its parent company Eternal and introduced a new corporate logo back in February 2025. The move reflected its broader portfolio beyond food delivery, including quick commerce and adjacent consumer businesses.
What happened
Indian food-delivery company Zomato has renamed itself Eternal and unveiled a new logo, marking a corporate rebranding move.
Key facts
- February 6, 2025
Why this matters
Eternal’s new parent identity creates a clearer umbrella for acquisitions, partnerships, and expansion across quick commerce and adjacent consumer categories.
What to watch
- Whether quarterly reporting provides clearer standalone revenue, EBITDA, cash-burn, and order-growth disclosures for quick commerce versus food delivery.
- Changes to capital expenditure, dark-store expansion, delivery-partner incentives, and promotional spending.
- New brand launches, acquisitions, or investments explicitly presented as Eternal portfolio businesses.
- Evidence of cross-selling, shared subscriptions, common wallets, or unified customer rewards across Zomato and adjacent services.
- Management commentary on profitability timelines and capital-allocation guardrails for quick commerce.
- Competitor responses from Swiggy, Amazon, Flipkart, Reliance, and other quick-commerce operators.
- Elevate quick commerce and other non-food businesses in earnings presentations, segment reporting, and investor communications.
- Align subsidiary branding, legal entities, employee communications, and stock-exchange disclosures under the Eternal parent identity.
- Increase cross-platform loyalty, advertising, payments, and logistics integration between food delivery and quick commerce.
- Use the parent-brand architecture to incubate, acquire, or partner in adjacent local-commerce and consumer-service categories.
- Reframe management KPIs around group-level contribution profit, customer frequency, and shared delivery infrastructure rather than food-delivery GMV alone.