Zomato responds to Rs 100 water bottle complaint, says it wasn't the event organizer
A techie flagged a 10x MRP markup on water bottles (Rs 100 vs Rs 10 MRP) sold at a concert venue where Zomato was the ticketing partner. Zomato apologized, clarified it did not organize the event, and said it noted the feedback for its own events. Raises brand-trust questions for the food and quick-commerce major.
What happened
Zomato, acting as ticketing partner, faced a customer complaint over Rs 100 water bottles (10x MRP) sold at a concert venue. Zomato apologized, clarifying it
Key facts
- Rs 10 MRP
- Rs 100 price
- 10x markup
- Rs 200 for two bottles
Why this matters
The incident underscores the reputational exposure of lending the Zomato brand to third-party events without pricing controls, a governance gap worth closing before scaling ticketing and live-experience partnerships.
What to watch
- Viral thread velocity and whether 'Zomato' stays in the headline framing
- Legal Metrology / consumer forum statement on venue MRP violations
- Repeat complaints tagging Zomato at other ticketed events
- Any Zomato blinkit price-gouging complaint piggybacking on this narrative
- Zomato issues a partner-vendor MRP compliance guideline for events it ticket-partners
- PR reinforces the 'we don't organize / we noted feedback' line via founder or official handle
- Competitors (District/BookMyShow-linked) quietly audit their own venue F&B pricing exposure
- Concert organizer/venue named and shamed as the actual overcharging party