Zomato says healthy-food orders reach 7.5% as younger users accelerate adoption
Zomato says healthy-food orders rose from 5.3% of orders two years ago to 7.5%, with under-25 users posting the fastest relative growth. Its Healthy Mode feature has delivered nearly 11 million orders in a year across seven cities.
What happened
Zomato says healthy-food orders are gaining share, led by younger consumers and Bengaluru. Its Healthy Mode, launched last September in seven cities, delivered
Key facts
- Healthy-food order share rose to 7.5% from 5.3% two years ago
- Under-25 healthy-order share rose to 6.4% from 3.9%, a 62% relative increase
- Over-25 healthy-order share rose to 8.4% from 5.7%, a 47% relative increase
- Healthy Mode is available in 7 cities
- 6 in 10 Healthy Mode users reorder within one month
- Nearly 11 million Healthy Mode orders delivered in the past year
- Healthy restaurants' orders grew 18.7% in April-June 2026 versus October-December 2025
- Restaurants offering healthy items grew 32%, versus 3.5% overall restaurant-base growth
Why this matters
The accelerating healthy-food segment creates partnership and acquisition opportunities in nutrition-led restaurants, meal subscriptions, wellness brands and personalization technology, especially in Zomato’s seven active cities.
What to watch
- Healthy-food order share continuing above 1 percentage point of annual growth.
- Repeat-rate and average-order-value trends for Healthy Mode versus overall orders.
- Expansion of Healthy Mode city coverage and the number of participating restaurants.
- Growth in searches for protein, calorie, vegan, gluten-free, low-carb, and ingredient-specific filters.
- Restaurant menu additions, virtual-brand launches, and promotional intensity in healthy categories.
- Consumer complaints or regulatory guidance related to nutrition, calorie, or health claims.
- Whether healthy ordering broadens beyond young urban consumers into family and value-led cohorts.
- Expand Healthy Mode beyond seven cities and personalize it for fitness, weight management, dietary preference, and late-night demand occasions.
- Introduce verified nutrition tags, calorie and macro filters, and clearer ingredient disclosures to improve conversion and reduce misleading-claim risk.
- Sell sponsored placement and campaign tools to health-focused restaurant brands, packaged-food brands, gyms, and wellness partners.
- Encourage restaurant partners to build healthy value menus and repeat-order bundles rather than relying solely on premium-priced bowls and salads.
- Use under-25 adoption data to target campus zones, first-jobber neighborhoods, and fitness-community partnerships.