Zomato scraps disputed pricing clause after restaurant partners push back
Zomato has withdrawn a contentious pricing clause from its restaurant partner agreements following sustained pushback from eateries, marking a notable concession on platform pricing terms and a shift in the balance of power between aggregators and their F&B partners.
What happened
Zomato has dropped a contentious pricing clause from its restaurant partner agreements after pushback from eateries, signaling a concession to restaurant
Why this matters
Watch for restaurant-side consolidation or tech-enabled bargaining plays as partners convert this win into broader leverage against aggregators.