ZONE debuts as India's first premium kids' activewear brand, targeting ages 4-14
Mumbai-based sisters Archana Khosla Burman and Niharika Khosla Sehgal have launched ZONE, positioning it as India's first dedicated premium activewear label for children aged 4-14. The brand targets organised sports, fitness, and active play, tapping rising parental spend on structured kids' athletics.
What happened
Sisters Archana Khosla Burman and Niharika Khosla Sehgal have launched ZONE, a Mumbai-based premium activewear brand for children aged 4-14, positioned as
Key facts
- 4-14 age group
Why this matters
Watch ZONE as an early acquisition or strategic-stake target for athleisure majors (Adidas, Puma, Campus) seeking instant entry into India's nascent premium kids' activewear white space.