Moj
Moj has appeared in 5 distinct RetailIntel stories between Aug 2026 and Sep 2026, most often under omni channel, retail company and retail brand and most frequently linked to Kanpur, Delhi and London.
Latest: ShareChat sees microdrama as an ad-supported content-commerce opportunity, working with FMCG brands on branded stories and exploring product discovery leading to e-commerce purchases (27 Sep 2026). Earlier, indian content-platform operator Mohalla Tech is targeting an IPO after tightening costs, expanding microdramas and AI production (20 Sep 2026). Earlier, india’s microdrama platforms are scaling through regional-language content and low-cost production, but rising customer-acquisition costs and weak subscription conversion challenge profitability (20 Aug 2026).
Key figures reported: India microdrama market projected at Rs 2,300 crore in FY26 and Rs 23,500-25,500 crore by FY32 (27 Sep 2026); Microdrama ad revenue projected to grow from Rs 24 crore in FY26 to Rs 5,000-5,500 crore by FY32 (27 Sep 2026); AVOD daily active users projected at 140-150 million by FY32 (27 Sep 2026); FY25 revenue: Rs 723 crore (20 Sep 2026).
Brands most often mentioned alongside Moj: ShareChat, QuickTV, Kantar, Google, India microdrama platforms, Jio.
- Stories on record: 5
- First seen 12 Aug 2026 · Latest 27 Sep 2026
- Themes: omni channel, retail company, retail brand
- Cities: Kanpur, Delhi, London
- Sources cited above: 27 Sep 2026 · 20 Sep 2026 · 20 Aug 2026
Latest signals mentioning Moj
- ShareChat bets on microdramas to turn ad reach into commerce discovery
- ShareChat parent Mohalla Tech targets IPO as revenue growth and microdramas sharpen
- India’s microdrama market races toward scale as monetisation pressures build
- ShareChat, Moj and Kantar flag microdrama as an emerging high-attention ad channel in India
- ShareChat-Moj study flags microdrama as a high-recall advertising format in India