Signals mentioning Kantar
- Bata India targets over $1m in annual savings through AI-led marketing
- Connected TV moves beyond metros as India’s smaller-town audiences draw brand spend
- ShareChat, Moj and Kantar flag microdrama as an emerging high-attention ad channel in India
- India shifts from solo snacking to group dining and healthier food choices
- Digital commerce expands premium FMCG baskets among India’s affluent shoppers
- ShareChat-Moj study flags microdrama as a high-recall advertising format in India
- Kantar flags CTV’s reach gap as India advertisers seek unified video measurement
- Connected TV hits 166M monthly viewers in India, up 23%, expanding advertiser reach beyond linear
- Kantar warns of influencer and AI ad fatigue as brands chase clicks over brand-building
- Zomato breaks into India's top 25 brands, signaling shift from delivery app to lifestyle brand
- Zomato breaks into Kantar's top 25 India brands as it morphs into a lifestyle play
- ET Shark Awards 2026 shortlist flags AI storytelling, Tier II/III push as FMCG playbook
- ET Shark Awards 2026 shortlist flags AI storytelling, Tier II/III push as CMO priorities
- Ogilvy, HUL sweep Kantar's 2025 Creative Effectiveness Awards in India
- Indian consumers turn cautious: economic optimism slips to 48%, gold and savings trump discretionary spend
- Kantar: Indian shoppers cut big-ticket buys but protect travel, gold and experiences in May 2026
- Kantar: Indian male consumer under structural stress, brands must rethink masculinity playbook
- Marriott Bonvoy: India hits 93% loyalty participation, leads APEC in big-ticket redemptions at 69%
- FMCG shoppers cut trips, fatten baskets as impulse top-ups give way to planned buys
- Urban FMCG growing faster than listed firms' 4-4.5%, Kantar says share shifting to D2C and quick-commerce