60% of Indians want personal AI agents, leading Asia-Pacific in agentic commerce appetite: Adobe
Adobe's 2026 AI and Digital Trends Report finds India ahead of APAC peers on agentic AI: 60% want a personal AI agent, 62% are open to purchases via AI concierges, 65% already use AI for product recommendations, and 55% will engage brand AI agents.
What happened
Adobe's 2026 AI and Digital Trends Report finds Indian consumers lead Asia-Pacific in agentic AI adoption, with 60% wanting personal AI agents and 62% open to
Key facts
- 60% want personal AI agent
- 55% willing to interact with brand AI agent
- 65% use AI for product recommendations
- 62% open to AI concierge purchases
- 71% businesses report faster content creation
Why this matters
Scout acquisitions in Indian AI concierge, recommendation, and agent-orchestration startups before APAC incumbents lock up the 55% of consumers ready to engage brand AI agents.
What to watch
- RBI guidance on AI-agent payment mandates and delegated authentication
- Flipkart or Myntra announcing agent-API or MCP server
- ChatGPT or Perplexity launching India-specific shopping with UPI rails
- First major agentic-commerce fraud case hitting Indian press
- Adobe/Bain follow-up data showing actual agentic GMV share, not just intent
- Audit product feeds for agent-readability: structured attributes, real-time inventory, machine-readable returns policy
- Pilot a branded AI concierge on top 2 SKU categories with UPI AutoPay consent flows
- Negotiate merchant placement terms with ChatGPT, Perplexity, and Google AI Mode India
- Instrument attribution for agent-mediated traffic vs. direct vs. organic to defend marketing budgets
- Build a returns/dispute SLA specifically for agent-originated orders (higher refund risk)