60% of Indian shoppers want personal AI agents, Adobe report finds
Adobe's 2026 AI and Digital Trends Report places India ahead of Asia Pacific peers on agentic AI appetite: 60% want personal AI agents, 62% are open to AI concierge shopping, and 65% already lean on AI for product recommendations — a clear cue for retailers to build agent-led commerce stacks.
What happened
Adobe's 2026 AI and Digital Trends Report finds India leads Asia Pacific in agentic AI appetite, with 60% of consumers wanting personal AI agents and 62% open
Key facts
- 60% want personal AI agent
- 55% engage brand AI agent
- 65% use AI for product recommendations
- 62% open to AI concierge shopping
- 71% report GenAI content gains
Why this matters
Scout acquisition or partnership targets in conversational AI, recommendation engines, and agent orchestration layers—Adobe's data suggests Indian retailers will need bolt-on agentic capabilities within 12-18 months to stay relevant.
What to watch
- Flipkart or Reliance announcing a consumer-facing shopping agent
- UPI or RBI guidance on agent-initiated payments and delegated authentication
- Adobe, Salesforce Commerce, or Shopify shipping agent-commerce SKUs priced for India
- ChatGPT or Gemini rolling out India-localized shopping with merchant onboarding
- First public case study showing >10% GMV via agent channel
- Stand up an agent-readiness audit: structured product feeds, real-time inventory APIs, and agent-authenticated checkout
- Pilot a branded concierge agent on top category (beauty, electronics, or fashion) with measurable AOV and return-rate KPIs
- Negotiate distribution terms with OpenAI, Google, and Perplexity shopping surfaces before defaults harden
- Instrument attribution for agent-originated sessions to defend marketing budget reallocations