AARAV Fragrances & Flavors appoints Mayur Kapse as Fragrances COO
Mayur Kapse will lead commercial and operational growth for AARAV Fragrances & Flavors’ Fragrances division, with a focus on customer partnerships and expansion across FMCG and food-and-beverage clients.
What happened
AARAV Fragrances & Flavors appointed Mayur Kapse as COO for its Fragrances division in Thane to lead commercial and operational growth, strengthen customer
Key facts
- ₹350+ crore business size
- 300+ employees
- 30+ countries served
- 18+ years of industry experience
- 100+ years of promoter-family legacy
- Established in 2007
Why this matters
AARAV’s strengthened Fragrances leadership may make it a more capable partnership, supply-chain, or strategic collaboration candidate for consumer-products players.
What to watch
- Announcements of new FMCG, personal-care, home-care, or beverage customer wins.
- Hiring for R&D, application labs, key accounts, plant operations, procurement, or quality roles.
- Capex, facility expansion, new manufacturing certifications, or additional laboratory capacity.
- Launches of sustainable, natural, compliant, or cost-optimized fragrance offerings.
- Evidence of cross-selling or joint customer programs between the fragrances and flavors divisions.
- Changes in aroma-chemical availability, import costs, or customer pricing pressure.
- Add commercial or technical-sales hires focused on FMCG, home care, personal care, and food-and-beverage accounts.
- Invest in fragrance application, formulation, testing, quality, and customer-development capabilities.
- Pursue new regional distribution partnerships or expand direct coverage beyond the Mumbai-Thane base.
- Increase focus on key-account contracts, co-development programs, and faster sampling-to-commercialization timelines.
- Evaluate production, warehousing, and raw-material sourcing upgrades as order volumes rise.