Abercrombie & Fitch opens first Philippines store at SM Mall of Asia
A&F's Manila debut anchors a wider Asia push, with new franchise deals in India via Myntra Jabong and fresh openings in Jakarta and Hong Kong. APAC sales hit US$46.5M in Q1, up 24% YoY, signaling the brand's most aggressive regional rollout in years.
What happened
Abercrombie & Fitch opened its first Philippines store at SM Mall of Asia, part of broader Asia expansion that includes a franchise tie-up with Myntra Jabong
Key facts
- US$46.5 million Apac Q1 sales
- 24% YoY Apac growth
Why this matters
A&F's franchise-led Asia sprint signals partnership appetite—scout mall operators, local franchisees, and digital marketplaces in SEA before competing premium brands lock up the same routes.