NEXT enters India with first Pune store via Myntra's B2B arm MJIPL
British fashion brand NEXT has opened its first India outlet in Pune in partnership with Myntra Jabong India (MJIPL). The tie-up targets 50+ points of sale over five to six years through exclusive stores and shop-in-shop formats at retailers including Shoppers Stop.
What happened
British fashion brand NEXT opened its first India store in Pune with Myntra's B2B entity MJIPL, targeting 50+ points of sale via exclusive outlets and
Key facts
- 460 UK stores
- 265 international franchise outlets
- 80 countries
- 50+ points of sale
- 5-6 years
Why this matters
The MJIPL tie-up with retail access through Shoppers Stop illustrates a franchise/distribution model worth benchmarking for foreign brands seeking low-risk India entry via established local partners.
What to watch
- Second and third store city announcements within 6-12 months
- NEXT product SKUs going live on Myntra app
- Same-store sales / footfall commentary from MJIPL
- Apparel import duty or FDI-in-retail policy changes
- Shoppers Stop shop-in-shop count expansion
- NEXT lists full catalog on Myntra platform to complement Pune store
- MJIPL negotiates shop-in-shop slots at additional Shoppers Stop locations in Mumbai, Delhi-NCR, Bengaluru
- Rival UK/EU brands (M&S, Primark watchers) reassess India entry timing
- Myntra deepens B2B brand-licensing playbook using NEXT as proof point