NEXT opens first Mumbai store at Infiniti Mall, Malad

British fashion retailer NEXT has opened a 12,000-plus sq ft Mumbai store at Infiniti Mall, Malad, through its licensing and franchise partnership with Myntra Jabong India. The outlet carries about 1,000 women’s, men’s and kids’ styles.

— FiledThu, 3 Sept, 2026, 12:33 IST·First seen Thu, 3 Sept, 2026, 12:33 IST·Source ET Retail

What happened

British fashion retailer NEXT opened its first Mumbai store at Infiniti Mall, Malad, through its India licensing and franchise partnership with Myntra Jabong

Key facts

  • 12,000-plus sq ft
  • around 1,000 styles
  • entered India in 2023
  • more than 460 UK stores
  • 265 international franchise locations
  • online presence across 80 countries

Why this matters

NEXT’s Mumbai debut highlights the value of partnering with established local digital and retail operators such as Myntra Jabong India to accelerate market entry, mall access and omnichannel brand development in India.

What to watch

  • Announcement of a second Mumbai or western India NEXT store within 6-12 months.
  • Evidence of Myntra integration, including click-and-collect, store returns or app-led store promotions.
  • Store productivity signals such as weekend traffic, repeat mall activations, assortment expansion or increased store size.
  • Further licensing, supply-chain or exclusive-brand commitments between NEXT and Myntra Jabong India.
  • Competitor responses from Zara, H&M, Marks & Spencer, Uniqlo and department-store apparel operators in Mumbai malls.
  • Open additional Mumbai locations in catchments such as Lower Parel, Goregaon, Thane or Navi Mumbai.
  • Use Myntra and former Jabong customer data to target store launches, localized assortments and online-to-offline promotions.
  • Expand childrenswear and occasionwear depth, categories likely to benefit from physical trial and family mall traffic.
  • Test click-and-collect, ship-from-store or in-store returns to connect the mall estate with Myntra's ecommerce network.
  • Pursue stores in Delhi NCR, Bengaluru, Hyderabad, Pune and Ahmedabad premium malls if Mumbai productivity meets targets.

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