Next opens fifth India store, adds second Bengaluru outlet
British fashion retailer Next has opened its fifth Indian store at Phoenix Marketcity in Bengaluru, building its physical footprint after recent launches in Pune and Hyderabad. The opening is its second in Bengaluru since entering India in 2023 through a partnership with Myntra.
What happened
NEXT · British fashion retailer Next opened its fifth Indian store at Phoenix Marketcity in Bengaluru, its second in the city. Partnering with Myntra since
Key facts
- fifth store in India
- second outlet in Bengaluru
- entered India in 2023
Why this matters
The Myntra partnership is enabling Next to scale market entry efficiently, highlighting the strategic value of digital-native alliances for international retail expansion.
What to watch
- Announcement of leases or hiring for Mumbai, Delhi NCR, Chennai or Hyderabad expansion.
- Evidence of Myntra-linked omnichannel services at Next stores, including pickup, returns or assisted online ordering.
- Store productivity signals such as repeat expansion in Bengaluru or larger-format openings.
- Changes in Next India pricing, localized assortment or promotional intensity.
- Competitive store openings or discounting by Zara, H&M, Uniqlo, Marks & Spencer and premium Indian apparel chains.
- Open a first store in Mumbai or Delhi NCR, likely in a top-tier destination mall.
- Add a third Bengaluru-area outlet if Phoenix Marketcity traffic and sales meet targets.
- Expand click-and-collect, in-store returns and endless-aisle ordering integration with Myntra.
- Broaden India-specific assortment, sizing and seasonal merchandising based on store-level demand data.
- Use Myntra’s customer data to target premium-fashion shoppers around new store catchments.