NEXT opens first Mumbai store, extending India physical retail push
British fashion retailer NEXT has opened its first Mumbai store through its India partnership with Myntra Jabong India Pvt Ltd and licensed franchise partners. The 12,000-plus sq ft outlet offers around 1,000 womenswear, menswear and kidswear styles.
What happened
British fashion retailer NEXT opened its first Mumbai store, debuting physical retail in India through a partnership with Myntra Jabong India Pvt Ltd and
Key facts
- 12,000-plus sq ft
- around 1,000 styles
Why this matters
NEXT’s Myntra Jabong and licensed-franchise structure highlights a lower-capital partnership route for entering India’s complex retail market while accelerating local store rollout.
What to watch
- Announcements of second and third Mumbai stores or openings in Delhi NCR, Bengaluru, Hyderabad or Pune.
- Evidence of NEXT assortment integration or promotional coordination on Myntra.
- Mall leasing activity, store-size changes or recruitment tied to NEXT India.
- Management commentary from NEXT, Myntra or franchise partners on India revenue, store productivity or rollout plans.
- Increased localization of pricing, sizing, festive collections or childrenswear depth.
- Assess Mumbai store productivity by category, price point and customer segment during the first two trading seasons.
- Use Myntra marketplace and customer-data signals to target follow-on stores in high-demand metro catchments.
- Expand localized assortments, including climate-appropriate apparel, festive capsules and India-relevant sizing.
- Build omnichannel capabilities around store inventory visibility, click-and-collect, exchanges and returns.
- Negotiate additional premium-mall locations with franchise partners if the Mumbai format achieves target sales density.