ABFRL designers signal shift from seasonal cycles to capsule wardrobes and continuous drops
Design heads across Pantaloons, TCNS, Jaypore, Shantanu & Nikhil, TMRW and TASVA flag a pivot to identity-led capsules, data-informed continuous drops and longevity-focused buying — reshaping ABFRL's product planning and merchandising rhythm.
What happened
ABFRL design leaders across Pantaloons, TCNS, Jaypore, TMRW and TASVA discuss shift from seasonal fashion cycles to capsule wardrobes, data-informed continuous
Why this matters
ABFRL's house-of-brands becomes a testbed for capsule-led identity plays, opening partnership and bolt-on opportunities with niche designer labels and data/PLM enablers.