ABFRL's TMRW lifts Bewakoof stake to 99% with 10% secondary buy

Aditya Birla Fashion's digital arm TMRW has raised its holding in D2C apparel brand Bewakoof to 99.03% after acquiring an additional 10.02% via secondary purchase on 8 June 2026, tightening control over its house-of-brands portfolio.

— Source publishedTue, 9 Jun, 2026, 15:09 IST·First seen Tue, 9 Jun, 2026, 15:16 IST·Source Apparel Resources India

What happened

ABFRL's digital fashion subsidiary TMRW raised its stake in Bewakoof to 99.03% via a secondary purchase of an additional 10.02%, completed on 8 June 2026,

Key facts

  • 99.03%
  • 10.02%

Why this matters

Secondary buy to 99% effectively closes out Bewakoof's cap table, setting a clean precedent for TMRW's playbook of staged majority-to-full acquisitions in D2C apparel.