Abu Jani Sandeep Khosla launches A Wonder Room, opens 20,000 sq ft Mumbai flagship
The Indian luxury label has introduced A Wonder Room, an art, interiors and design vertical anchored by Mubarak Baug, a 20,000 sq ft flagship in Mumbai. A larger immersive gallery headquarters is planned for Goa later this year.
The opening
Indian luxury label Abu Jani Sandeep Khosla launched A Wonder Room, an art, interiors and design vertical, anchored by its 20,000 sq ft Mubarak Baug flagship in Mumbai. A larger immersive gallery headquarters is planned in Goa later this year.
Store and format facts
- 40 years
- 20,000 sq ft
What it means for the format
Abu Jani Sandeep Khosla’s 20,000 sq ft Mumbai flagship signals a move from couture retail into destination-led experiential luxury, with art, interiors and design broadening customer engagement and spend.
Next on the rollout
- Opening date, size and operating model of the Goa immersive gallery.
- Evidence of exclusive artist, artisan, hotel or real-estate partnerships.
- New product categories, price points and limited-edition collection launches.
- Appointment volume, event calendar density and repeat programming at Mubarak Baug.
- Further store openings in Delhi, international luxury hubs or resort destinations.
The counter-case
A 20,000 sq ft flagship and a planned Goa gallery materially raise fixed costs in a niche, discretionary category. The move from couture into art, interiors and design may dilute the label’s core proposition, while an “immersive” format can generate publicity without producing repeatable sales or attractive unit economics.