Advit Jewels eyes 30 Rambhajo stores in 3 years, files ₹165 cr IPO
Jaipur-based Advit Jewels opens a ₹165 crore IPO (June 23-25, price band ₹130-138) to repay ₹65 crore debt and fund a B2C push. The plan: 30 franchisee Rambhajo stores across metros and tier-II cities, anchored on ultra-premium Kundan/Polki wedding jewellery. 9MFY25 revenue stood at ₹123.79 cr with ₹25.44 cr net profit.
What happened
Jaipur-based Advit Jewels is raising ₹165 crore via IPO (June 23-25) to repay ₹65 crore debt and fund B2C expansion, targeting 30 Rambhajo-branded franchisee
Key facts
- ₹165 crore IPO
- ₹65 crore debt repayment
- 30 stores in 3 years
- price band ₹130-138
- revenue ₹123.79 crore 9MFY25
- net profit ₹25.44 crore
- IPO June 23-25
Why this matters
Advit's franchisee-led wedding-jewellery push into metros and tier-II cities signals rising competitive intensity in ultra-premium Kundan/Polki, opening partnership or consolidation angles with regional ateliers and design houses.