Advit Jewels to roll out 30 Rambhajo showrooms in 3 years on IPO fuel

Jaipur-based Advit Jewels' Rs 165 crore IPO (June 23-25) will bankroll a 30-store Rambhajo franchise rollout across India over three years, with a flagship in Jaipur by Oct-Nov targeting millennial and Gen Z light-jewellery buyers. 9M revenue stood at Rs 123.79 crore with PAT of Rs 25.44 crore.

— Source publishedFri, 19 Jun, 2026, 16:43 IST·First seen Fri, 19 Jun, 2026, 16:49 IST·Source ET Small Business

What happened

Advit Jewels' Rs 165 crore IPO (June 23-25) will fund 30 Rambhajo-branded jewellery showrooms across India over three years via franchise model, starting Jaipur

Key facts

  • 30 showrooms
  • Rs 165.15 crore IPO
  • Rs 130-138 price band
  • 1.19 crore shares
  • Rs 65 crore debt repayment
  • Rs 65 crore working capital
  • 70% promoter stake
  • Rs 123.79 crore 9M revenue
  • Rs 25.44 crore 9M PAT

Why this matters

Advit's IPO-funded franchise blitz signals consolidation pressure in regional jewellery, opening partnership or roll-up windows with smaller Tier-2/3 players before Rambhajo locks up high-street footprints.