AICPDF distributors warn India's FMCG giants: fix margins or face rural stockouts
All India Consumer Products Distributors Federation issued an open letter demanding margin revisions, fuel-linked subsidies and a halt to forced stock-push, citing ₹57 of every ₹100 going to logistics, manpower and transport. Federation seeks 7-day dialogue or threatens territory rationalization.
What happened
AICPDF distributors issued an open letter to FMCG companies demanding margin revisions, fuel-linked subsidies, halt to forced stock push, and urgent industry
Key facts
- ₹57 of every ₹100 to logistics/manpower/transport
- 7-day dialogue ask