Air India folds AI Express into Club Maharaja, unlocking 55 destinations for loyalty earn-burn
Frequent flyers can now earn and redeem points on Air India Express flights across 55 destinations, closing a key gap post-merger. Tata's Neupass continues parallel with 8 Neucoins per ₹100, but no cross-conversion. Tier perks like free seats remain Air India-only for now.
What happened
Air India expands Club Maharaja loyalty programme to cover Air India Express flights across 55 destinations, addressing frequent-flyer demand. Tata's Neupass
Key facts
- 55 destinations
- 8 Neucoins per ₹100
Why this matters
The integration milestone validates merger synergy execution and sets up an obvious next step: bridging Club Maharaja and Neupass into a unified Tata loyalty currency to compete with global airline-retail ecosystems.