Air India folds AI Express into Club Maharaja, unlocking earn-burn across 55 destinations
Frequent flyers can now earn and redeem Maharaja Points on Air India Express flights spanning 55 destinations, closing a long-standing gap post-merger. Tata's Neupass rewards remain on a parallel track at 8 Neucoins per ₹100 with no cross-conversion, and tier benefits have yet to extend to Express cabins.
What happened
Air India expands Club Maharaja loyalty programme to cover Air India Express flights across 55 destinations, addressing frequent flyer pain point. Tata's
Key facts
- 55 destinations
- 8 Neucoins per ₹100
Why this matters
This consolidation move sets the stage for a future Club Maharaja–Neupass cross-conversion play that could anchor a broader Tata travel-and-retail loyalty alliance, making partnership economics with co-brand card issuers and OTAs the next strategic lever to watch.
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