Air India folds AI Express into Club Maharaja, unlocking earn-burn across 55 destinations

Frequent flyers can now earn and redeem Maharaja Points on Air India Express flights spanning 55 destinations, closing a long-standing gap post-merger. Tata's Neupass rewards remain on a parallel track at 8 Neucoins per ₹100 with no cross-conversion, and tier benefits have yet to extend to Express cabins.

— Source publishedTue, 26 May, 2026, 16:36 IST·First seen Tue, 26 May, 2026, 19:33 IST·Source The Hindu BusinessLine

What happened

Air India expands Club Maharaja loyalty programme to cover Air India Express flights across 55 destinations, addressing frequent flyer pain point. Tata's

Key facts

  • 55 destinations
  • 8 Neucoins per ₹100

Why this matters

This consolidation move sets the stage for a future Club Maharaja–Neupass cross-conversion play that could anchor a broader Tata travel-and-retail loyalty alliance, making partnership economics with co-brand card issuers and OTAs the next strategic lever to watch.

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