Air India folds AI Express into Club Maharaja, unlocking earn-burn across 55 destinations
Frequent flyers can now earn and redeem Maharaja Points on Air India Express flights spanning 55 destinations, closing a long-standing gap post-merger. Tata's Neupass rewards remain on a parallel track at 8 Neucoins per ₹100 with no cross-conversion, and tier benefits have yet to extend to Express cabins.
Air India expands Club Maharaja loyalty programme to cover Air India Express flights across 55 destinations, addressing frequent flyer pain point. Tata's Neupass rewards continue separately with no point conversion. Tier benefits not yet extended to Express flights.
Why this matters
Extends Tata's post-merger loyalty unification, following the recent SFO Maharaja Lounge debut that signaled premium ambitions abroad. Express integration brings short-haul flyers into the Club Maharaja fold.
Retail-brand activity steady at 632 signals over the past 90 days.
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