AJIO names ex-Coupang exec Sandeep Karwa as CEO; Vineeth Nair elevated to fashion group role
Reliance Retail has appointed former Coupang Taiwan head Sandeep Karwa as CEO of AJIO, succeeding Vineeth Nair. Nair takes on a broader mandate across Reliance's fashion and lifestyle portfolio, including Reliance Brands, as the group sharpens its play against Myntra, Flipkart, Nykaa Fashion and Tata CLiQ.
What happened
Ajio · Reliance Retail's fashion e-commerce arm AJIO has appointed former Coupang Taiwan head Sandeep Karwa as CEO, replacing Vineeth Nair, who moves to a
Why this matters
Leadership reshuffle could trigger M&A or partnership activity in fashion-tech, private labels, or D2C brands as AJIO seeks differentiation against Myntra, Flipkart, and Tata CLiQ.