Reliance taps ex-Coupang exec Karwa to run Ajio as Shein relaunch, quick-fashion push accelerate
Reliance Retail has named Sandeep Karwa, former Coupang Taiwan head, as CEO of Ajio, Shein and its online fashion platforms. Vineeth Nair gets an expanded fashion-and-lifestyle remit. The reshuffle lands as Ajio Rush quick-delivery scales past 600 cities and Shein's India relaunch ramps to 50,000 SKUs.
What happened
Reliance Retail appoints ex-Coupang Taiwan head Sandeep Karwa as CEO of Ajio, Shein and online fashion platforms. Vineeth Nair elevated to oversee broader
Key facts
- 600 cities
- 26 cities
- 11 million app installs
- 1,000 options/day
- 6.5 million installs
- 50,000 product options
Why this matters
Karwa's appointment alongside Nair's expanded remit hints at a clearer fashion-and-lifestyle org structure inside Reliance Retail, potentially setting up sharper M&A or partnership moves in quick-fashion logistics and brand portfolios.