AJIO names ex-Coupang exec Sandeep Karwa CEO; Vineeth Nair moves to wider Reliance fashion role
Reliance Retail has tapped former Coupang Taiwan head Sandeep Karwa to lead AJIO, while outgoing CEO Vineeth Nair takes on a broader mandate across the group's fashion and lifestyle business. The reshuffle comes as AJIO faces sharpening competition from Myntra, Flipkart, Nykaa Fashion and Tata CLiQ.
What happened
Ajio · Reliance Retail's AJIO has appointed former Coupang Taiwan head Sandeep Karwa as CEO, replacing Vineeth Nair, who moves to a broader strategic role
Why this matters
Leadership churn at AJIO amid intensifying competition opens a window to reassess partnership terms, brand exclusives, and potential M&A conversations with smaller fashion etailers seeking scale before consolidation accelerates.