Ajio taps Vserv AudiencePro as interest-based ad targeting plateaus
Reliance Retail's online fashion marketplace Ajio partnered with consumer intelligence platform Vserv AudiencePro to sharpen audience targeting and customer acquisition, citing measurable marketing performance gains after traditional interest-based targeting on digital ad platforms hit a ceiling.
What happened
Ajio, Reliance Retail's online fashion marketplace, partnered with consumer intelligence platform Vserv AudiencePro to improve audience targeting and customer
Why this matters
Reliance Retail validating Vserv AudiencePro creates a reference deal that could accelerate consolidation among India's consumer intelligence and audience-data vendors.