Aman Gupta Backs FIG Living as Home Brand Plans Post-Festive Expansion
FIG Living has secured investment from Aman Gupta’s SailThru Ventures and is targeting an annual revenue run rate of Rs 18 crore after the festive season. The brand plans to widen distribution, build offline experiences and expand beyond lighting.
The development
FIG Living secured an investment from Aman Gupta’s SailThru Ventures as it targets an annual revenue run rate of Rs 18 crore after the upcoming festive season. The home-and-living brand plans to expand distribution, offline experiences and categories beyond lighting.
Also reported by Entrackr · Newsletter (entrackr.com), ET Retail (retail.economictimes.indiatimes.com)
The numbers
- 2025
- approximately Rs 12 crore
- more than 40,000
- around 20 percent
- Rs 18 crore
- more than 36
- Nearly 80 percent
Why it matters to operators and investors
FIG Living’s move from lighting into broader home-and-living creates a potential partnership, acquisition or strategic-distribution opportunity for larger lifestyle and retail players.
What to watch next
- Confirmation of the investment amount, valuation and follow-on capital availability.
- Achievement or revision of the Rs 18 crore annual revenue run-rate target following the festive season.
- Announcements of offline formats, city launches, store count, retail partnerships or shop-in-shop placements.
- Evidence of expansion beyond lighting, including SKU breadth, private-label mix and category-level pricing.
- Signals on repeat purchase, gross margin, discount intensity, inventory turns and customer acquisition costs.
- Competitive responses from home-and-living D2C brands, marketplaces and large-format furniture retailers.
- Launch selective shop-in-shops, pop-ups or experience centers in high-income urban catchments after the festive period.
- Use the strategic investor association for creator-led marketing, retail introductions and stronger marketplace visibility.
- Expand adjacent high-attach categories such as décor, soft furnishings, small furniture or home accessories rather than broad-format furniture immediately.
- Build bundled room solutions and cross-category merchandising to lift average order value.
- Prioritize inventory planning, fulfillment reliability and contribution-margin tracking before committing to a large owned-store footprint.
The counter-case
The announcement signals ambition more than proof of scalable demand. A Rs 18 crore annual revenue run rate after the festive period may reflect a seasonal sales spike rather than durable, repeatable revenue, and the investment amount, valuation and use of proceeds are undisclosed. Moving from lighting into broader home-and-living categories and building offline experiences can raise inventory, store, marketing and working-capital requirements while placing FIG Living against far better-capitalized incumbents and marketplace-led brands.