amanté targets 200–300 retail doors in three-year franchise-led expansion
Reliance Retail-owned intimatewear brand amanté plans a pan-India FOFO-led rollout across metros and Tier II/III markets. It is targeting 10 new FOFO stores by Diwali 2026 and more than 25 franchise stores by year-end, while selectively evaluating FOCO opportunities.
What happened
Reliance Retail-owned premium intimatewear brand amanté plans a pan-India, franchise-led expansion of 200-300 retail doors in two to three years, focused on
Key facts
- 200-300 new retail doors
- 2-3 years
- 10 new FOFO stores by Diwali 2026
- more than 25 franchise stores by year-end
- 5-10% of consolidated FOFO store revenue reinvested in marketing
What changed
Reliance Retail-owned premium intimatewear brand amanté plans a pan-India, franchise-led expansion of 200-300 retail doors in two to three years, focused on FOFO stores across metros and Tier II/III cities, while evaluating selective FOCO opportunities.
Why this matters
amanté’s FOFO-led plan to add 200–300 doors over three years signals a rapid shift toward franchise-powered national coverage across metro and Tier II/III markets.
What to watch
- Number of signed franchise agreements versus the stated targets of 10 new FOFO stores by Diwali 2026 and more than 25 franchise stores by year-end.
- City mix of openings: metro malls versus Tier II/III high streets, which will indicate whether the rollout is primarily brand-building or distribution-led.
- Evidence of FOCO store commitments, suggesting Reliance Retail sees a need for greater operating control in key markets.
- Franchisee payback-period claims, average transaction value, repeat rates and inventory replenishment cadence.
- Expansion of size ranges, fitting tools, loyalty programs and omnichannel exchange/return services.
Also reported by
- IMAGES Business of Fashion — Same time