amanté targets 200–300 new retail doors by 2028 in FOFO-led expansion
Reliance Retail-owned intimatewear brand amanté plans a pan-India franchise-led retail push, targeting 10 new FOFO stores by Diwali 2026 and more than 25 franchise outlets by year-end.
What happened
Reliance Retail-owned premium intimatewear brand amanté plans a pan-India FOFO-led expansion, targeting 200–300 new retail doors by 2028. It aims to open 10
Key facts
- 200–300 new retail doors
- next two to three years
- 10 new FOFO stores by Diwali 2026
- more than 25 franchise stores by year-end
- 5–10% of consolidated FOFO store revenue reinvested in marketing
What changed
Reliance Retail-owned premium intimatewear brand amanté plans a pan-India FOFO-led expansion, targeting 200–300 new retail doors by 2028. It aims to open 10 FOFO stores by Diwali 2026 and have more than 25 franchise outlets operational by year-end.
Why this matters
Amanté’s FOFO-led plan to add 200–300 doors by 2028 makes franchisee selection, store-format consistency and regional supply support the immediate operational priorities.
What to watch
- Number of signed FOFO agreements and actual store openings by Diwali 2026 versus the stated target of 10.
- Whether the brand reaches more than 25 franchise outlets by year-end and publishes city-level rollout plans.
- Average store size, format mix and concentration in malls versus high streets or shop-in-shop locations.
- Franchisee investment requirements, royalty structure, expected payback period and evidence of multi-unit franchise partners.
- Same-store sales, markdown intensity, inventory turns and availability of high-demand sizes after the first expansion cohort opens.