Amazon India sets July 4-6 Prime Day with up to 80% off, banking on 10th-anniversary pull

The marketplace's decade-mark Prime Day stacks deep cuts across mobiles (40%), laptops (50%), appliances and TVs (65%), and wearables (80%), layered with SBI/Axis instant discounts and no-cost EMI. Samsung, OnePlus, boAt, LG, Sony and Xiaomi anchor the brand wall.

— Source publishedTue, 23 Jun, 2026, 14:24 IST·First seen Tue, 23 Jun, 2026, 14:31 IST·Source Business Today · Latest

What happened

Amazon India announces Prime Day sale July 4-6, 2026, marking 10th anniversary with up to 80% off across smartphones, laptops, appliances, TVs. Featured brands

Key facts

  • 40% off mobiles
  • 50% off laptops
  • 65% off home appliances
  • 65% off smart TVs
  • 80% off wearables
  • 10% instant bank discount
  • July 4-6 2026

Why this matters

Deepening Amazon-bank tie-ups (SBI, Axis) and anchor-brand exclusivity (Samsung, OnePlus, boAt, LG, Sony, Xiaomi) raise the cost of competitive partnership carve-outs for Flipkart and Meesho.