Amazon Now expands quick delivery to Amritsar and Jaipur
Amazon India has added Amritsar and Jaipur to its Amazon Now quick-commerce network, which now spans more than 60 cities and towns. The company targets 100 cities by Diwali, backed by over 1,000 micro-fulfilment centres.
What happened
Amazon India · Amazon Now expanded to Amritsar and Jaipur, extending its India quick-commerce footprint. The service has exceeded $1 billion in annualized gross
Key facts
- $1 billion annualized gross sales
- orders doubling every quarter
- >100 cities by Diwali
- >60 cities and towns in less than 10 weeks
- >1,000 micro-fulfilment centres
Why this matters
The move makes regional quick-commerce platforms, dark-store operators and last-mile logistics partners in underserved tier-2 markets increasingly relevant partnership or acquisition targets.
What to watch
- Announcement cadence toward the stated 100-city Diwali target and disclosed micro-fulfilment-centre additions.
- Delivery promise, minimum order value, delivery fee and assortment breadth in Amritsar and Jaipur versus Blinkit, Zepto and Swiggy Instamart.
- Competitor dark-store launches, promotional intensity and exclusive local-brand partnerships in Rajasthan and Punjab.
- Evidence of Prime integration, subscription incentives or Amazon Now-specific discounts.
- Signs of higher average order value, repeat purchasing or category expansion beyond grocery and daily essentials.
- Any pullback in serviceable pincodes, delivery windows or promotional spending that would indicate weak unit economics.
- Open additional micro-fulfilment centres in Rajasthan and Punjab clusters to improve assortment depth and delivery radii.
- Bundle Amazon Now benefits with Prime, Amazon Fresh, grocery promotions and marketplace loyalty offers to drive repeat usage.
- Prioritize high-velocity FMCG, fresh produce, beauty, electronics accessories and festival-led assortment ahead of Diwali.
- Use seller, kirana and brand partnerships to localize inventory and reduce replenishment costs.
- Expand into adjacent tier-2 and tier-3 cities where existing Amazon logistics infrastructure lowers launch costs.