Amazon Now targets 300+ Indian cities, scaling ultra-fast delivery from 15-city base
Amazon India will expand its Amazon Now quick-commerce service from 15 to 300+ cities in 2025, backed by a $300M associate investment, new micro-fulfilment centres, and a 'Sammaan' welfare program covering scholarships, insurance and 250 rest centres for delivery partners.
What happened
Amazon India · Amazon will expand Amazon Now ultra-fast delivery to 300+ Indian cities from current 15, scaling micro-fulfilment centres. Launches 'Sammaan'
Key facts
- 300+ cities
- 50 million customers
- 15+ current cities
- $300 million associate investment
- 250 Ashray rest centres
- 1 million same-day products
- 4 million next-day products
Why this matters
Amazon's aggressive footprint and welfare-led 'Sammaan' positioning raises the bar for partnership or acquisition targets in tier-2/3 logistics, dark-store real estate, and gig-worker platforms across India.