Amazon Now to ride Fresh backbone into 100 cities, 1,000 MFCs in q-com catch-up bid
Amazon India is fusing its Fresh grocery supply chain with Now's quick commerce push, targeting 100 cities and 1,000 micro-fulfilment centres from 20 cities and 350 MFCs today. The goal: close ground on Blinkit (47%), Zepto (24%) and Instamart (22%), with 25% MoM order growth and 70-80% direct sourcing already in play.
Amazon India is leveraging its Fresh grocery supply chain to scale Amazon Now quick commerce to 100 cities and 1,000 micro-fulfilment centres, aiming to close the gap with Blinkit, Zepto, Instamart and BigBasket.
Why this matters
Follows Amazon India's Tier 2/3 premium beauty push to add 100+ brands in 2026, signalling a broader bet on supply-chain-led category and geographic expansion beyond metros.
Omni-channel remains steady with 178 signals in the last 90 days, reflecting sustained supply-chain integration moves.
Also reported by
- Mint — Same time