Amazon Prime rides Tier-II/III surge, eyes 100+ cities for quick-commerce by 2026
70% of new Prime sign-ups now come from smaller Indian cities, with the member base on track to double versus 2023. Amazon is leveraging its 20-23M Prime subscribers to fuel Amazon Now quick-commerce, which is clocking 25% MoM growth and targeting 100+ cities by 2026 ahead of the 10th Prime Day.
What happened
Amazon India · Amazon Prime India sees 70% of new sign-ups from Tier-II/III cities and is on track to double its member base versus 2023. Ahead of 10th Prime
Key facts
- 70% new members from Tier-II/III
- 20-23 million Prime subscribers
- 60-66 million Prime Video viewers
- 5x spend by Prime members
- 25% MoM growth for Amazon Now
- 100+ cities by 2026
- 500+ product launches
- 40,000 products in 4 hours
Why this matters
Scout regional logistics, dark-store, and Tier-II/III last-mile assets for acquisition before Amazon's 2026 footprint expansion bids them up.