Amorepacific India names Vidushi Goyal to lead new Premium Division

Goyal will oversee integrated online and offline growth for Laneige and Sulwhasoo as Amorepacific sharpens its push into India’s premium skincare market.

— FiledSun, 27 Sept, 2026, 12:18 IST·First seen Sun, 27 Sept, 2026, 11:57 IST·Source Indian Retailer

What happened

Amorepacific India appointed Vidushi Goyal as business head of its new Premium Division, overseeing Laneige and Sulwhasoo. She will lead integrated

Key facts

  • More than 15 years of experience
  • Sulwhasoo's 80-year heritage

What changed

Amorepacific India appointed Vidushi Goyal as business head of its new Premium Division, overseeing Laneige and Sulwhasoo. She will lead integrated online-offline business and marketing strategies to grow the Korean beauty brands in India’s expanding premium skincare market.

Why this matters

Amorepacific’s new Premium Division gives Laneige and Sulwhasoo dedicated leadership to better coordinate omnichannel growth in India’s competitive premium skincare market.

What to watch

  • New Laneige or Sulwhasoo India retail doors, especially Sephora, Nykaa, Tira, Shoppers Stop and standalone formats.
  • India-specific product registrations, launches, price-pack architecture or festival bundles.
  • Hiring across premium sales, retail education, visual merchandising, e-commerce and consumer marketing.
  • Changes in marketplace assortment, discounting intensity, delivery availability and exclusive SKU launches.
  • Beauty advisor and consultation-counter expansion for Sulwhasoo.