Anaita Shroff Adajania joins Zilo as equity partner, style director for 60-min fashion delivery
Vogue India's former fashion director takes equity stake in Zilo, an Indian quick-commerce platform delivering apparel and accessories in 60 minutes. She'll shape curated, styling-led discovery — a bet that editorial taste can differentiate fashion q-commerce from price-led rivals.
What happened
Stylist Anaita Shroff Adajania partnered with Zilo, an Indian fashion-tech quick commerce platform delivering apparel and accessories within 60 minutes, as
Key facts
- 720,000 followers
- 60 minutes
Why this matters
Track stylist and editor equity tie-ups as an emerging M&A and partnership pattern in Indian q-commerce, with Vogue-adjacent talent becoming scarce strategic assets.