Libas, Biba, House of Rare race to crack 60-90 min fashion delivery as quick commerce reshapes apparel
Legacy Indian fashion brands are rewiring logistics for instant delivery. Libas turns stores into hyperlocal hubs serving 7-10km radii, already 2% of sales. Biba and House of Rare pursue city-hub models. Startups Zilo ($15.3M) and Knot ($5M) raise funding; Myntra M-Now hits 10% of orders despite profitability concerns.
Indian fashion brands race to match quick-commerce delivery demands. Biba and House of Rare pursue city-hub models; Libas uses stores as hyperlocal fulfilment for 60-90 min delivery. Startups like Zilo, Knot attract funding despite cannibalization and profitability concerns.