Libas, Biba, House of Rare race to crack 60-90 min fashion delivery as quick commerce reshapes apparel
Legacy Indian fashion brands are rewiring logistics for instant delivery. Libas turns stores into hyperlocal hubs serving 7-10km radii, already 2% of sales. Biba and House of Rare pursue city-hub models. Startups Zilo ($15.3M) and Knot ($5M) raise funding; Myntra M-Now hits 10% of orders despite profitability concerns.
What happened
Indian fashion brands race to match quick-commerce delivery demands. Biba and House of Rare pursue city-hub models; Libas uses stores as hyperlocal fulfilment
Key facts
- 1,000-2,000 sq ft stores
- 7-10km radius
- 60-90 minutes delivery
- 2% of Libas sales
- $15.3M Zilo raise
- $5M Knot raise
- 15-30 min Klydo delivery
- 10% Myntra M-Now orders
- ₹5,000 fashion spend threshold
Why this matters
Legacy apparel brands pursuing divergent quick-commerce playbooks (store-as-hub vs. city-hub) creates acquisition optionality—Zilo and Knot are logical bolt-ons for incumbents lacking hyperlocal logistics DNA.