Myntra EORS pulls 1.3X first-time shoppers, with 55% demand from non-metros

Myntra's End of Reason Sale logged 1.3X growth in first-time buyers, 55% from non-metros. D2C brands on Rising Stars rose 40%, with Mamaearth and Powerlook surging 70%+. M-Now 30-minute delivery now spans 11 cities; FWD catalog crosses 700,000 styles.

— Source publishedFri, 19 Jun, 2026, 19:49 IST·First seen Fri, 19 Jun, 2026, 19:55 IST·Source The Hindu BusinessLine

What happened

Myntra's End of Reason Sale saw 1.3X growth in first-time shoppers, with 55% from non-metros. D2C brands under Rising Stars grew 40%; Mamaearth and Powerlook

Key facts

  • 1.3X first-time shopper growth
  • 55% non-metro demand
  • 40% avg demand rise for D2C
  • 6M+ styles
  • 5,000 new partner brands
  • 70%+ surge for Mamaearth/Powerlook
  • 30-min M-Now in 11 cities
  • 700,000+ FWD styles

Why this matters

M-Now's 30-minute delivery footprint across 11 cities and a 700K-style FWD catalog raise the bar for any quick-commerce or fashion aggregator partnership, making proximity to Myntra's stack a strategic checkpoint.